A Skeptics Attempt At The 12 Week Year

Dianna Lesage
7 min readFeb 27, 2019

I’ve always thought that goal setting was practical and important, I just didn’t think it was for me. I am usually a logical person. I fundamentally understand the psychological benefits of setting aspirational goals. I am aware of the research that details the correlation between setting specific goals and increased confidence and performance. I get it- honestly. But for some reason, I’ve never been able to get past the “fluff” of goal setting. I simply tend to prefer action over contemplation, and thus I usually find myself diving into the deep end rather than learning the techniques of long-distance swimming. This hasn’t been a problem for me, but it hasn’t been a solution either.

I received the book The 12 Week Year by Brian Moran this past Christmas. I thanked my sister (side note- I think a book is the most thoughtful and useful gift one can receive) skimmed it, and tucked it between two others on my shelf.

It’s not that I am not interested in goal setting, I just haven't been ready for it. Today I walked by that bookshelf and, for some reason, that 12 Week Year book caught my eye. I took it out, blew the dust off, and threw it in my bag.

This morning I listened to a podcast by NPR called TED Radio Hour while getting ready for work. This episode was called A Better You. It detailed insights about the seemingly insatiable human appetite for self-improvement.

During the episode, the host Guy Raz, introduces Matt Cutts- Google engineer and self-proclaimed life-experimenter. Matt explains how he explores the world by trying something new every month- for 30 days. Some months he chooses a deceptively simple challenge, such as showing gratitude daily. Other months he elects harder challenges like climbing the highest mountain in Africa (Mount Kilimanjaro) and running a marathon. Matt Cutt’s TED talk, Try Something New for 30 Days, is really good and sure to inspire!

Watch Matt’s full TED Talk Here
Dianna Lesage

Venture Studio expert. Creator capitalist. Lover of innovation.