Adam, Eve, and Apple Computer

We cherish our Apple products. There are a whole host of real design and product feature related reasons that explain why and there are a ton of entirely irrational psychological reasons that justify our love for the brand.

Regardless, it’s safe to say that you’re in the minority if you don’t own an Apple product. My thought explorations recently have led me to examine the art of signaling, which is what we project out to others without speaking.

People signal things about themselves with every choice they make or don’t make. When someone wears a Nike sweater they are signaling that they can afford name brand apparel, are (or would like to be) athletic and trendy.

I am willing to bet money on the fact that, if you didn’t Google it prior to reading this piece, you have no idea and had never even really thought about why Apple is called Apple or why there is a bite missing from the logo.

Every decision we make, whether we are conscious of it or not, communicates some information about us to other people. That’s why it’s important to send the right signals- you never get a second chance to make a first impression.