Clicks To Bricks

If you have never shopped online you’re either my grandmother or lying. It is very often the easiest, cheapest, and fastest way to get something you want. However, it is very rarely the most efficient way to get something you need. The rise of e-commerce is undeniable, but if it is the future of all shopping experiences- why are online retailers quietly building physical presences?

The Numbers

If e-commerce is killing retail, it might want to re-up on ammo. The chart below outlines purchases made in stores versus online in 2018. As you can see, in store sales consistently…