Conviction over Consensus: Insights for Studio Leaders

Dianna Lesage
3 min readFeb 28, 2022

How do you commit to standardized processes while also making big bets on outliers that are, by definition, not standard?

In 2013, Fred Wilson- Partner at Union Square Ventures- published a blog post about how USV passed on Airbnb and why that will never happen again.

We made the classic mistake that all investors make. We focused too much on…

Dianna Lesage

Startup studio expert. Community building @Metaversal. Creator capitalist.