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Corporate Brand Accelerators Are Having Their Moment.

Dianna Lesage
4 min readDec 22, 2019

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Photo by Andy Beales on Unsplash

Did you know that Target runs a Startup accelerator? Did you know that Proctor and Gamble does too? Can you guess what these retail giants focus on when it comes to business creation?

It’s all about consumer products.

Target’s accelerator, called Target Takeoff, is currently looking for Spring 2020 applicants and is specifically geared toward startups that can innovate within the rapidly changing “beauty brand” space. This will be the third year in a row that Target has run its five-week Bootcamp innovation program.

The five-week, consumer product startup accelerator is designed to help brand owners build the knowledge and connections to take a beauty brand to the next level. It teaches the ins and outs of mass retail while working with a team of mentors and Target leaders. — Target News

The great thing about corporate accelerator programs like Target’s is the specific focus on a niche industry segment. In my…

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Dianna Lesage
Dianna Lesage

Written by Dianna Lesage

Venture Studio expert. Creator capitalist. Lover of innovation.

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