Navigating the Venture Studio Seas: Crafting Your Deal Assessment Framework

Dianna Lesage
4 min readJan 25, 2024

In the fast-moving world of Venture Studios — where every idea holds the promise of a new horizon — navigating the choppy waters of investing requires more than just a keen eye for opportunity. It demands a sturdy vessel to steer you toward the shores of success and away from the treacherous rocks of uncertainty.

What is this vessel you ask? It’s the Deal Assessment Framework.

Importance of the Deal Assessment Framework

Picture this: you’re standing at the helm of your Venture Studio, surrounded by a sea of startup pitches, each one vying for your attention like eager sailors seeking safe harbor.

In this tempest of ideas, it’s easy to lose sight of your true north and succumb to the sirens’ call of FOMO. Fellow adventurers — do not give in.

The Deal Assessment Framework is your compass.

This one simple tool will be your guiding light in the storm. It keeps you anchored to your investment thesis, ensuring that every decision is grounded in sound judgment rather than excitement and ego.

The best Studios in the world understand the power of discipline.



Dianna Lesage

Venture Studio expert. Creator capitalist. Lover of innovation.