Daniel Goldman I respectfully disagree.
I don’t think you need to use any technical/ industry language at all when you’re explaining the key concepts of something to a non-expert. In general, there is no need to understand the tiny details that underpin the main theory- it is simply important that the lesson is learned.
If the audience feels compelled to conduct further research on the topic or a specific experiment, the internet is always open for them.
Additionally, those who write for the PerPost Project could do the audience a great service by linking to relevant research for further enlightenment so that the reader doesn't haver to Google words like “Scicommers.”