From $0 to $553k MRR: A Micro-Studio Case Study

Learn how one entrepreneur experimented with a Micro-Studio strategy and built a company doing $500k+ monthly.

Dianna Lesage
7 min readMar 13, 2024
Source: Andrew G

One startup per month for 12 months.

Think you could do it?

Many of you know that I am super passionate about Startup Studios (build startups in parallel leveraging shared resources and repeatable playbooks).

Recently, I’ve been exploring the idea of micro-studios.


A few weeks ago, I wrote a “blueprint” on how to start and succeed with Micro-Studios.

Here are the key takeaways:

  • Startup Studios/ Venture Studios are meant to build venture scale companies — meaning their goal is to create startups that VC’s are interested in funding with the ultimate ambition of exiting for millions.
  • Micro-Studios are meant to build products that can generate cash flow and sell for a few thousand dollars.
  • The Micro-Studio blueprint: choose a niche, establish one brand (holding company), build one at a time (quickly kill ideas that don’t validate), partner with other innovators to fill your skill gaps (example: you’re technical — find a marketing…



Dianna Lesage

Venture Studio expert. Creator capitalist. Lover of innovation.