How To Build A Startup By Trying To Kill It

Dianna Lesage
6 min readMay 1, 2021

In 2011, Peter Reinhardt and his co-founder Ian Storm dropped out of school to join Y-Combinator with their idea for a classroom lecture tool. They built the product, raised a little funding from YC Demo Day, and deployed the tool in Universities in Boston. In Peter’s words, “it was a total disaster”.

In short, they built a product that nobody wanted or needed. This, according to many…

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Dianna Lesage

Venture Studio expert. Creator capitalist. Lover of innovation.