How To Figure Out Your Customers Pain- When You Have No Customers

It’s easier to sell aspirin than vitamins. — Unknown

Countless advice has been dispersed by fortune 500 CEOs and the brightest in the marketing field about the best way for entrepreneurs to create a product (or service) that your customers love.

They all basically say the same thing: solve a real problem for your customers. And while this is great in theory, it’s almost useless in application because it’s so vague.

Of course, you want to solve a real problem for your customers. Of course, you want to identify their true pain point and deliver a solution that makes their lives easier and their wallets fuller. These things are much easier said than done. But, they can be done.

If you dive deeper into the application of these theories, you can find a few strategic methods for identifying the root cause of your prospects problems and once you’ve got that information, you can begin working on a solution.

One of the very best methods for accurately diagnosing your customer’s problem is sorting through the reviews and feedback you get. Simply pick out all of the negative ones and fix those problems.