I feel like this battle is a constant internal struggle between the comfort that new technology provides when we use it to help recognize us in ways that we like and the distress we feel when things (IoT and other connected objects) recognize us in ways that we don’t like. As you stated, it is a moral dilemma for individuals and private companies to play around with …but for governments, it’s not on option- they need to figure out a solution and stick with it.