If It Doesn’t Make Sense, It’s A Signal

The next time you walk past a bank, look up at the building and take note of the architecture. Most big banks have really ornate detail carved into the stone of their building. It is not as if the decoration of the structure keeps our money any more or less secure, so why would the bank invest a significant amount of resources into designing the outward appearance of the building?

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Dianna Lesage

Dianna Lesage

Startup studio expert. Curating and writing for the studio community, subscribe to my weekly newsletter: https://studiostack.substack.com/