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Neuropreneurship in Action: The Power of Association
Why do emotions, biases, risk, and stress, influence our decision making? We’re rational people. So, we make logical fact-based decisions, right?
Wrong. Very wrong.
If you’ve ever grocery shopped on an empty stomach you know what I’m talking about.
Emotions do more than influence our choices, they determine them entirely. Human beings, in all of our egotistical glory, like to think that we are rational decision-makers and- while we do have the ability to process information logically- our decisions are made subconsciously with emotion and instinct far before we justify them consciously with logic.
Knowing this, you can apply the cutting-edge research of cognitive neuroscience to your startup or entrepreneurial venture and help your customer’s subconscious brain make decisions in your favor.
The Power of Association
From the time we are small babies associating our mom’s face with the sounds ma-ma to the time we begin to recognize green paper as valuable, association rules our subconscious thinking.
