Speed, Support, and Networks — The Real Resources of Startup Studios

Dianna Lesage
5 min readFeb 21, 2022
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I don’t know why, but I always equate building startups to cooking meals.

  • You need to have an appetite
  • You need to have an idea of what you’re trying to make
  • You need to have certain ingredients
  • You’ll always be missing a few things and substituting (or eliminating)
  • The end result looks a bit like what you were going for, but almost nothing like the picture on Instagram

If building a startup solo is the equivalent of opening the fridge to make something edible from the random food you have on hand, building a startup with a studio is like getting a personalized meal kit from Hello Fresh.

Side note: did you know Hello Fresh was a startup launched with and initially funded by Rocket Internet, a German startup studio?

Both produce a meal but the latter is a much more enjoyable experience and likely to result in a better dish- one you’ll want to take pictures of and post.

The founder brings the appetite and inspiration. They’re also the ones doing the actual cooking- but startup studios are a great conduit for the production.

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Dianna Lesage
Dianna Lesage

Written by Dianna Lesage

Venture Studio expert. Creator capitalist. Lover of innovation.

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