Nutrition + Technology = Lighter

Imagine a hybrid between a certified nutritionist, a grocery delivery service (like Instacart), and a food tracking agent (like MyFitnessPal) A trusted professional prescribes a diet unique to your needs, a cart full of the necessary ingredients are delivered to your front door, and tracking progress is as easy as clicking a few buttons. All three of these elements come together to form a nutrition super system designed specifically for you and your goals.

Lighter is making this food fantasy a reality. The innovative company, founded by badass female(Boston based!) entrepreneurs Alexis Fox and Micah Risk, and describes itself as an “intelligent meal planning and tracking technology that bridges the gap between provider dietary advice and patient action.”

Essentially, certified nutritionists choose a dietary plan for their clients and send it through the Lighter system. Based on these recommendations, a grocery delivery service dispatches the required ingredients to the client who then logs meals (either by taking a photo or via manual entry)using the Lighter system. The nutritionist has full visibility into their client’s progress and is able to easily tailor the program to meet changing circumstances.