Thank you! There are so many conversations (or better yet, conversations about conversations that should be happening) about potential regulation around e-cigarettes but it seems that almost no one is looking at the retailers and marketers selling these products. Given the basic elements of supply and demand, we can ascertain that there will be no movement on either the manufacturer or consumer side here- I honestly believe that any lasting and effective change will need to stem from regulation around advertisement. Thanks for writing this- it was very informative!