The First Thing You Need To Do When Starting a Startup

It’s not the name or the brand colors or even securing the website domain. It’s about the problem you’re solving and before you roll your eyes and say, I know my problem perfectly, I would argue that no smart entrepreneur really thinks they have nothing left to learn about the problem they’re solving.

“If there is no problem, there is no sale.”

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store