The First Thing You Need To Do When Starting a Startup
6 min readOct 28, 2019
It’s not the name or the brand colors or even securing the website domain. It’s about the problem you’re solving and before you roll your eyes and say, I know my problem perfectly, I would argue that no smart entrepreneur really thinks they have nothing left to learn about the problem they’re solving.
“If there is no problem, there is no sale.”