The Power of The Playbook

5 Steps for Developing Successful Venture Studio Playbooks

Dianna Lesage


Photo by Ali Kazal on Unsplash

In the dynamic world of Venture Studios, a well-crafted playbook is the compass that guides us through the ever-evolving landscape.

The playbook is not merely a static rulebook; it’s a living document that grows with a Studio, absorbing fresh insights and experiences as new startups are developed and new lessons are learned.

For EIRs

The rationale behind this playbook is clear: it equips entrepreneurs with a roadmap to navigate the complexities of venture-building. It provides invaluable guidance, serving as a repository of best practices and proven methodologies. By advocating a laser focus on the present stage and meeting specific criteria before advancing, the playbook safeguards against biased or hasty decisions.

While entrepreneurs should create their own game plan, the playbook serves as their guide to your expectations.

For Studio Teams

The playbook isn’t something to create and ignore. It should be the absolute law in gauging the performance of Studio ventures.

An effective playbook defines not only the phases of the venture lifecycle but also details the milestones to hit and criteria required for a project to move from one phase to the next… or get shut down.

When an entire Studio team is on the same page about what success looks like and how exactly to bring an idea to launch, economies of scale kick in. Your team can move faster with fewer mistakes and reduced cost with each new venture.

How To: Your Playbook Strategy

In this article, I’ll showcase the process I use to help Studios develop their innovation playbooks. The whole project takes about a month and can be broken down into five key steps to ensure success.

Step 1: Determine Your Audience

The first step in crafting a successful playbook is to define its audience.



Dianna Lesage

Venture Studio expert. Creator capitalist. Lover of innovation.