The Power of The Playbook

5 Steps for Developing Successful Venture Studio Playbooks

Dianna Lesage
4 min readNov 2, 2023
Photo by Ali Kazal on Unsplash

In the dynamic world of Venture Studios, a well-crafted playbook is the compass that guides us through the ever-evolving landscape.

The playbook is not merely a static rulebook; it’s a living document that grows with a Studio, absorbing fresh insights and experiences as new startups are developed and new lessons are learned.

For EIRs

The rationale behind this playbook is clear: it equips entrepreneurs with a roadmap to navigate the complexities of venture-building. It provides invaluable guidance, serving as a repository of best practices and proven methodologies. By advocating a laser focus on the present stage and meeting specific criteria before advancing, the playbook safeguards against biased or hasty decisions.

While entrepreneurs should create their own game plan, the playbook serves as their guide to your expectations.

For Studio Teams

The playbook isn’t something to create and ignore. It should be the absolute law in gauging the performance of Studio ventures.

An effective playbook defines not only the phases of the venture lifecycle but also details the milestones to hit and criteria required for a…

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Dianna Lesage

Venture Studio expert. Creator capitalist. Lover of innovation.