What are some good books on neuromarketing?

Are you looking to learn more about neuromarketing but don’t know where to begin?

For a quick primer, neuromarketing is the application of neuroscience to marketing and consumer product efforts (like packaging and selling).

Produced by The Quantified Coach

Here is a list I’ve compiled on the best neuromarketing and social science books (ranked from what I perceive to be the most to least relevant):

Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley

“Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.” -Amazon Description

The Persuasion Code How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime by the founders of Sales Brain (the “worlds first” neuromarketing company): Christophe Morin and Patrick…