What’s Killing Meal Kits?

In today’s fast paced world who has time to recipe search, grocery shop, and cook? The founders of several meal delivery kit companies have predicated their entire businesses around that question and, while it seems like a simple enough problem to solve, most companies in this space have had major product-market-fit finding challenges. The key to addressing the needs of this market lies in providing the right service and selection, in the right place, at the right time.