Why Startup Studios Are The Right Model To Solve The Worlds Biggest Problems

Dianna Lesage
6 min readFeb 7, 2022

Some problems seem too massive to do anything about.

In 2015, the United Nations helped highlight the importance of many daunting problems facing our world today and nobly declared a dedicated effort to solve them. In doing so, they outlined 17 Sustainable Development goals and called for worldwide collective action.

Included in these goals are saving the planet from degradation, reforming education, making cities safe, eradicating world hunger, securing full productive employment, and ensuring universal access to healthcare.

Oh- and we need to end poverty too.

As if these systemic issues weren’t enough of an order, we must also deal with political turmoil, a global pandemic, a mental health crisis, a changing work landscape, civil rights, and equality for all.

Just thinking about all the work to be done is enough to bring on an overwhelm-induced nap session.

Photo by Sarah Ball on Unsplash

The good news is, there are simple things we can do to take meaningful action (read The Lazy Person’s Guide to Saving the World”).

But, as worthy as it is to shut lights off, recycle, and buy solar panels- the truth is, these efforts help improve- not solve- the world's problems.

So, what are we to do? And how are we to do it?

Startups are the Solution

The issues we’re dealing with are what PhDs call “wicked problems” and it’s more than just a fun phrase to say- there’s actually a technical definition of this type of problem.

A wicked problem is a social or cultural problem that’s difficult or impossible to solve — normally because of its complex and interconnected nature.

- interaction-design.org



Dianna Lesage

Venture Studio expert. Creator capitalist. Lover of innovation.