You can launch a one-person Startup Studio — here’s how.

As a Startup Studio expert, this is my Micro-Studio blueprint.

Dianna Lesage
6 min readJan 31, 2024

I work with emerging Studios on getting from concept to launch.

There’s a lot that goes into bringing a Venture Studio to life.

  • Develop the business model and portfolio design
  • Nail a niche and differentiate positioning
  • Document the innovation playbook (how to get from idea to launch)
  • Build an A-list team of in-house teams of innovators, developers, designers, marketers, recruiters, and back-office support
  • Bring on experienced executives like a fund manager and CTO
  • Conduct content marketing so people know you exist
  • Craft an EIR recruiting plan and engage with good-fit founders
  • Network with investors and raise a fund
  • The list goes on and on and on

Why is it so hard to build a Startup Studio?
Because the ambitions of these Studios are to get big, really big.

The companies these Studios build are meant to scale. Some of the world's most interesting startups have come from Studios including Dollar Shave Club, Hims…



Dianna Lesage

Venture Studio expert. Creator capitalist. Lover of innovation.